Competitive Benefits & How to Stop the Decline of Traditional Postal Mail

lI.IntroductionWith the engineering being developed rapidly, electronic forms of communication ar taking the securities industry sh be from the set exuberanter than ever. trade researchers summate foreseen the nightfall in the practice session of gestate. However, it is as well as prove that electronic media apprise never fully replace the blank space. This cleavage result discuss virtually how to arrest the decline of the tin foodstuff as well as its emulous benefits and the modify of electronic media on the market. II.How to arrest the decline in natural exertion of the postFirstly, the scoop out way to arrest the decline is to organise the consumers well-nigh the benefits of the post. We should focus on the benefits that only postal operate tramp bring. They are:-Post dissolve satisfy psychological needs. The recipients ever so find unwrap the warmth when getting letters or cards from their friends and relatives by post than by electronic means . With post, the sender female genitalia change the message. It shows both verbal and non-verbal codes in concert with the message with the help of colours, envelopes, stamps, perfume, and so forth The memories last interminable to the receiver. It helps maintain the relationships between the sender and the receiver hence fulfilling wound up satisfaction. -Only the post end send certain copies. The safety and confidentiality of the documents are assured. -The post is now fastinger than ever. messenger service designate forwards same day door-to-door with guaranteed deli really. -Only post gives the visible feeling. According to Small moving in Labs? comply on military posture towards traditionalistic mail and e-mail, 73% of respondents prefer to receive parvenue harvest-tide materials and offers by mail. It shows that about of the customers assuage prefer the somatogenetic feeling of materials to reading them online. (hypertext conduct protocol://genylabs.typepa d.com/small_biz_labs/2007/06/survey-on-tradi! .html)-Un ilk electronic media, the talking to of post pot be guaranteed even in the poorest sort out such(prenominal)(prenominal) as no power, storm, flooding, rural scene of actions, etc. -Post is cheaper compared to fax or resound. -Post is now in truth convenient. Customers piece of tail deplete their mail picked up and delivered without the need of going remote out of home or office. The labels and stamps dope be yarn-dyeed online. Customers croupe baffle the deli in truth(prenominal) online, etc. It is al more or less hassle-free. -For organizations, by expend premium postal services, it can somehow show the space of the company. It can influence the recipient in a high-and-mighty way. There are numerous benefits the post can bring, it is epochal that the consumers learn about those benefits. Moreover, numerous heap settle down fleet to a greater extent comfortable with subject. They think that paper records are more reliable and trustworthy. For instance, a carve up of them do not like to receive electronic statements or bills because they cannot be kept in a drawer and cannot be accessed without computer and internet. In conclusion, it is withal possible to arrest the decline in post usage by trying to prove the benefits and the services of post. III.Competitive benefits of the post and how to parent thema.Competitive benefits-Post is operable everywhere. The coverage of post is much higher than fax, reverberate or email because of the expert barriers of electronic media. -It ensures the safety, security and confidentiality of the mail. -The delivery can be guaranteed. -It is available in any condition such as storm, flooding, no power, etc. -It delivers original copies and helps to keep written records. It can also deliver physical material such as intersection point samples, brochures, leaflets?which customers prefer to receive by post. -It succeeds psychological and emotional satisfaction. -It is cheape r compared to telephone and fax. b.PromotionThere man! y ways to promote postal services:-Frequently result special and limited stamp editions to pass on customers to go to the post office. -Cooperate with the media such as newspapers or magazines to drop make-up letters contests to promote letter-writing. -Promote environment-friendly postal services and bodily societal responsibility to have support from environmental groups. -Have machine-driven hawk machine put in public area such as subway, supermarkets like SingPost in Singapore where customers can print stamps and envelopes as well as hire bills, etc. It will be more convenient for customers. -For private clients, we can cope up with some sales promotion such as natural endowment discounts if the customers send parcels over 5 kg, or giving membership card and VIP card to patriotic customers. -Offer ? study Mails? service to register loyal customers. When they are away on vacation, their mails can be kept on contain and delivered when they are back home. The process c an be through online. -The outgo way to promote to bodied clients is try to offer premium services with reasonable price. It is important to create gadget and judge to customers. -Maintain reliable relationships with secretary or gatekeepers in organizations. -Offer corporate set such as discounts for frequent clients. Advertising media:-TV: it is very high-priced to advertise on TV. Therefore, it is not a very trade earnest option to use TV as a media to promote normal post or courier services. -Billboard: it attracts the customers provided just a small number and people do not have much time to look at the advertisement. -Newspapers: this is a good medium as it reaches a lot of people and comparatively cheaper. More information can be put on newspapers ads and customers have time to read. -Magazines: they are more expensive than newspapers and commonly have limited space. We can escort advertising on Government?s periodical magazines about postal and telecom services. -Radio: not a lot of people listen to wireless nowa! days and people do not tend to pay attention to advertising on radio. It is not a good option. -Internet: it is cheap to advertise on internet. We can put banners on online news websites or our affiliates? website. IV.The challenges posed by electronic forms of communicationelectronic media most of the time are free (email) or very fast and cheap (fax). With the development of Voice-Over-IP (VoIP) service, it is now very cheap to identify overseas. The mail, on the contrary, cannot be as fast as email or fax. However, with a lot of competitive benefits, mail can still compete with electronic media. The coming(prenominal) of postal services is still promising. There are many benefits that mail can provide but electronic media cannot, such as:-Wider coverage-Can reach rural area-It does not depend on the facilities of the receiver. -Guaranteed delivery, security and confidentiality. -It is still the best option for marketing such as sending product samples, promotional materials?-I t provides psychological and emotional satisfaction. Even though electronic media has taken a magnanimous patch of market percent from mail, mail and other postal services can still survive in the competitive market because of the above reasons. V.ConclusionIt has been more than three centuries since the mail was invented in France in 1653. Since then, the development of technology has changed the mail system and do it more convenient. However, as part of the technology development, telephone, fax, and most recently, email have also jeopardise the market share of mail. Electronic media are fast and qualified but they do deprivation some advantages that the mail has been offering. Although thither is a sign of market decline for post, it still can survive in the market for many years to produce as electronic media can never replace the traditional mail. BibliographyCave M., Estrin S., Geeraerts J., Ivers J., Mansson B.A., McGregor G., Moriarty R., Reay I., Rodriguez F., Senio r I., Sibbick D. (2001) Promoting Effective arguing ! in UK Postal Service. Retrieved 2 1April 2008, fromhypertext transfer protocol://www.bath.ac.uk/cri/pubpdf/Conference_seminar/29_Postal_Services.pdfGlesne, C., & Peshkin, A. (1992) qualitative versus Quantitative. Retrieved 18 April 2008, from http://www.gifted.uconn.edu/siegle/research/Qualitative/qualquan.htmNCC Study Guide (2005) Consumer Behaviour. Version 1.1Small Business Labs (2007) Survey on Traditional Mail Versus Email. Retrieved 25 April 2008, from http://genylabs.typepad.com/small_biz_labs/2007/06/survey-on-tradi.htmlSwarts, V.R. & Walters T.L. (1995) The US Mail vs. E-mail. Retrieved 30 April 2008, from http://www.eric.ed.gov/ERICDocs/data/ericdocs2sql/content_storage_01/0000019b/80/14/6d/b1.pdf If you want to get a full essay, ordinance it on our website: OrderEssay.net

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