The Kia Soul - Automobile Marketing Paper

existence\nToday, the Kia soul is wholeness the highest sell cars on the market and one of the top models of the South Korean based Kia manufacturer. Mike Torpey intentional the sense in calcium in the 2005. Torpeys fervency for the car was that of a wondrous powerful boar article of clothing a backpack; therefrom the sloping roofline and trunk on the hatch back. Although the car was knowing in 2005, it did not collision the global market until 2010. The soul in todays economy has an opportunity for it to great(p) increase its market share, hardly based on the terms point and its value added assist which would be discussed further along the paper. Although the concept of the Soul was designed in 2005, it took another tailfin years for it to go into production. In the five years succession lapse the concept of the Soul was being perfected, the alliance had its entire conglomerate major plane sections detach in with their own various versions of the soul. The Ki a European Design squad lead by pecker Schreyer was the most notable division that had a showing of their own Soul, was based of the original design. Schreyer and his group showed off some(prenominal) variations of the Soul, from the Soul Diva, to the Soul Burner and the Soul Searcher, only of which received praises at several car shows including 2008 Paris car Show, and the 2008 Montreal International show, to name a few. The most impressive endeavor that was showcased by Kia with the Soul was its motion towards making their car construct a leader in futuristic world of selling with mass customization.\nIt is important to preeminence that seven years out front the birth of the Soul, the Kia motor go with had just been acquired by Hyundai which acquired 51% of the troupes share, whipping out Ford motors that has been well-nigh associated with the South Korean company since its rejoined the car industry in 1986 in a weigh for control of the of the car manufacturer. The company was incorporated in the States in 1992, sold its origin cars in Portland Orego... If you want to enamor a full essay, parade it on our website:

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