Harvard Business School Case Study #9-601-142 Moore Medical Corporation

What problems and challenges are set about by Moore at the sentence of the field of study?

Moore Medical Corporation is strategically focusing on practician business by offering a relatively big product range (thereby providing ?one-stop shopping?.

Moore Medical is a medium-sized electrical distributor of medical supplies to practitioners such as podiatrists and emergency medical technicians. Up to the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product offerings, promotions, and availability, and to take fixs. It is now attempting to musical passage into a bricks and clicks distributor with a strong Internet presence. It has already make substantial coronations in an eCommerce web site and in back office ERP software to improve the fulfillment motion of its four distribution centers. The ERP software has not lived up to expectations in all areas, and the company must decide whether to invest in more modules for this system that might address its shortcomings. It must besides decide whether to make a significant additional investment in customer relationship management software. At the time of the case, Moore must decide whether it has enough of the right kind of IT. The finis is complicated by the fact that the company has recently made substantial IT investments that have impacted financial performance and caused organisational disruption.



In addition, it is not clear that all of Moores known issues tie in to customer retention and satisfaction will be communicate by the Customer Relationship Management (CRM) under consideration

Problems and Challenges faced:

From strategy point of view, Moore faces a situation of ?Grow or Go?. It is presently sandwiched between big suppliers and smaller suppliers and gum olibanum presently it is still a ?Me Too? supplier.

Since the business is originally of distribution, so obviously customer alignment becomes a genuinely important key...

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