New Product Public Relations Campaign: Huffman Trucking

Phase I

We have chosen a product Vegetable base Fuel Product (VBFP) that is timely, given high fuel costs, and considerably applicable to current equipment. Moreover, we have also chosen a parent party (Huffman truck) that is financially solid, reputable and perfectly located to promote a product of this sort. We are planning to fetch this new product in Costa Rica. Where Huffman Trucking has of late expanded their business overseas.

New Product Description

The VBFP we are purposing is used in diesel engine engines. Which will be perfectly suitable for Huffman Trucking: 800 road tractors and 2,100 45 trailers. It is a fuel mixture of eighty cardinal percent veg oil and thirteen percent of crude oil products.

The technology that is going to be implicated is based on the original design of diesel engines. The concept of using vegetable oil as an engine fuel dates back to 1895 when Rudolf diesel engine (1858-1913) developed the first engine to run on minor oil, as he demonstrated at the World arrangement in Paris in 1900. (2006). Our existing diesel equipment lot run with this fuel or any future diesel equipment.

The Importance of Marketing of this Product

Huffman Trucking integrity is the most strong part of theyre existence. Huffman Trucking likes to maintain a sound study because they know they are the industry leader.



They have a intention to restore confidence in their customers within Corporate the States and Globally.

This VBFP will give our customers the opportunity to save thousands, if not tens of thousands of dollars, in delivery costs. That Huffman Trucking will be passing on from the fuel savings. It will also give our company a tremendous reputation as an environmentally conscious company (leading the industry). All the while, bringing in more of a customer base and producing further revenues.

The Marketing Research...

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