Business

Global Motorcycle Industry In 1998, Harley-Davidson, Inc. achieved its thirteen consecutive family of picture revenue and earnings with a 74 portion gain in the value of the firm. Overall, it change 157,152 motorcycles, achieved net arrant(a) gross revenue of over $2 billion, and gross profits of $104.5 million. In the alike year the company similarly completed a b ar-ass facility near Milwaukee, which manufactures engines and transmissions and ideal a facility in Kansas City, which produces all six models of Sportsters, Harleys 833cc and 1200cc bikes. prexy and CEO Jeffrey L. Bleusten believes that the success of Harley could be attributed to four major factors: pass up brand inscription and respect, quick stakeholder relationships, committed precaution team and empowered employees, and the Harley-Davidsons mystique. The companys center efforts argon on the motorcycle effort, including accessories and financing which is a rivalrous usefulness along with their accomplished strong brand notice and guest loyalty. It strengthened its heraldic bearing in the industry by obtaining broad ownership in Buell Motorcycle Company and establishing Eaglemark fiscal Services, Inc., to hand over financial services to dealers and customers. The motorcycle industry shows signs of solid result with mettlesome school demand in their respective(prenominal) market.

Using the capital of mum Consulting Group Portfolio Model, the Harley-Davidson Company would be considered a Star with broad(prenominal) market share and high market growth purpose not only in North America, but to a fault around the world. Harley cannot produce ample motorcycles to meet demand and their prices move to be higher than warring models. In addition to completed competitors, there are a number of new competitors go into the market. Although Harleys product quality is excellent, they are technologically behind their competitors and their shortages may lead consumers to purchase rivalrous bikes. Also, most of the major competitors remain full lines of smaller motorcycles, a market in which Harley does not compete. However, If you want to get a full essay, order it on our website: Orderessay

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