Yoga Case

[pic] MARKETING MANAGEMENT MKTG5200U FALL 2012 Branding Yoga Case lead [pic] SUBMITTED BY: VIVEK SARRAF-211976164 puzzle Statement: Western yogis, Yoga instructors, Self healers in USA ar commercializing yoga and disconnecting it from its Hindu grow. By improper intend such as unauthorized training to pupils, charging hefty tuition tumbles and claiming bad patents they ar hurting sentiments and philosophies of Hindu followers ground in USA, India and general and to a fault eroding the credit of US Masses. Situational Analysis: Yoga and its Hinduism root: There is immense primal proof that yoga was originated from the Hindu roots in ancient India. The watchword Yoga is a Sanskrit word nitty-grittyunion.The Bhagavad gita a piece of music of epic known as Mahabharata is a very consecrated text for Hindus and is one of philosophical cornerstone for Yoga.

The yoga sutras authored by Indian Philosopher Patanjali which was the carving stone of yoga is also of immense importance to Hindus. So yoga is totally a scientific discipline and will extend to best results when asana (physical postures), breathing exercises and Sanskrit sutras combine together. In Vedic generation the yogic teaching was conveyed form guru to student free of cost. Yoga comes to the States: Yoga was set-back brought to USA In 1893 by one of th e first Hindus Swami Vivekananda who represe! nted India and spoke about Hinduism and yoga. In 1968 Beatles made a trip to India and studied transcendental meditation.TM became extremely popular in US. Commercialization and disconnect of yoga from Hindu grow: Vikram choudhury a yoga sense impression in India arrived USA in 1970 and apothegm the immense authorisation of marketing and commercializing yoga. He began to charge a hefty fee for yoga classes which was totally...If you want to get a generous essay, order it on our website: OrderEssay.net

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