Organizational Behavior

Running head : creativenessNameUniversityCourseTutorDateIntroduction creative thinking is virtuoso of the most primal ingredients of organisational success , growth , endurance , harvestivity and positiveness . increase aspiration , globalization and the dynamism in the business and scientific surround has lately increased the need for creativity in organizations . creativeness can be viewed from different perspectives genius organism the mightiness of an individual to invent or even envisage an thinking which is later translated to a mathematical product or swear expose . creativity can also be termed as an bug out which allows an individual to accept newness and change and also the willingness of a mortal to have a flexible outlook of a product or a product which prompts the desire to improve it . creative think ing has also been termed as a process which people continually engage in with an aim of improving the products and / or mould of a company .

Despite the different outlooks of creativity , one main aspect of creativity is that it leads to creation of new products and / or improvement of already existing processes or products and services . Creativity is a major tool of gaining competitive advantage therefore market share , growth and long term pick of an entity . In the recent past , most organizations have resorted to creativity as a means of ensuring competitiveness , productivity and favourableness (Cropley 2000Literature reviewAccording to the views of Peter Drucker , innovation and creativity are core competencies especially! in the 21st century which is characterized by constant changes in the business environment . Drucker observed that corporation...If you want to get a full essay, order it on our website: OrderEssay.net

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