Insurance

Bibliography Our acknowledgement and gratitude to the following authors Strategic brand management by Kapferer marketing Management by Philip Kotler No money market by Jessie Paul Service Quality by Parasuraman put to work marketing by Valarie A Zeithaml et al Technologys Impact on the Gaps Model of Service Quality by Mary Jo Bitner, Valarie A Zeithaml, Dwayne D. Gremler 1 Understanding the consumer Factors influencing consumer behavior (Source: Lawsons model) Psychological motif, perceptual experience, Learning, Beliefs, attitude Personal Age, Occupation, Economic situation, Lifestyle, record Social refer groups, Family, Roles & Status Cultural Culture, Sub-Culture, Social material body 3 Stimuli for consumer behavior (Source: Howard and Sheth) Stimuli received by the customer indicatory: Physical or real features of the product Symbolic: Metaphors / Images disposed by the provider (Ads) Social: Images attached by the ordering 4 Maslows hierarchy of needs self-importance recognition Esteem Love / Belonging Safety Physiological 5 Consumer decision devising process INPUT External Influences regulars Marketing Efforts 1. Product 2. equipment casualty 3. Promotion 4. spatial relation PROCESS Consumer Decision Making Psychological Field 1. Motivation 2. Perception 3.

Learning 4. Personality 5. Attitudes OUTPUT Post-Decision Behavior secure 1. Trial 2. bear purchase Need Recognition Pre-purchase search Socio-cultural Environment paygrade of Alternatives Experience Post Purchase Evaluation 6 Branding Brand Name, term, design, symbol, or any for mer(a) feature that identifies one sellers g! ood or service as distinct from those of other sellers American Marketing Dictionary 8 Quotes If you always have the good fortune to create a great advertising campaign, you will soon see another(prenominal) sureness steal it. This is irritating, but dont let it worry you; zip has ever built a brand by...If you want to realize a full essay, order it on our website: OrderEssay.net

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