Strategic Management - Case Studies

Strategic Management - Case studies ____ 1. DD is the Indias premier exoteric receipts spreader with to a greater extent than than 1,000 transmitters natural covering 90% of the solid grounds population across an estimated 70 million homes. It has more than 20,000 employees managing its metro and regional channels. new-fangled years have seen suppuration competition from many closed-door channels numbering more than 65, and the cable and satellite operators (C & ampere; S). The C & S network reaches nearly 30 million homes and is growing at a very debased rate. DDs business mock up is based on selling half-hour slots of technical measure to the programme manufacturers and charging them a minimum guarantee. For instance, the break tariff for the basic 20 episodes of a programme is Rs. 30 lakhs plus the toll of production of the programme. In exchange the producers get 780 countenances of commercial age that he arse sell to advertisers and can generate revenue. Break-even accuse for producers, at the present rates, thus is Rs. 75,000 for a 10 split second advertizing taint. Beyond 20 episodes, the minimum guarantee is Rs. 65 lakhs for which the producer has to charge Rs. 1,15,000 for a 10 second routine in order to break-even. It is at this point the advertisers face a caper the competitive rates for a 10 second spot is Rs. 50,000.

Producers are possessive about buying commercial magazine on DD. As a result the DDs communicate growth of revenue is only 6-10% as against 50-60% for the private arena channels. Software suppliers, advertisers and audiences are deserting DD owing to its unrealistic determine policy. DD has trey opti ons before it. First, it should privatize, s! econd, it should remain purely public service broadcaster and third, a middle path. The challenge seems to be to drive DDs immense potential and emerge as a redoubted player in the mass media. (i) What is the top hat option, in your view, for DD? (ii) Analyze the SWOT factors the DD has. (iii) Why to you think that the proposed alternative is the trump out?...If you want to get a full essay, order it on our website: OrderEssay.net

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